When something or someone gains fame or infamy, there comes a time where that something or someone wants to parody or reject it's fame & become a copy or a counter-personality of it's former self forgetting that the present is not the past. Essentially, becoming a fake or anti-personality of a former self. Your obsession in 2005 was not exactly the same thing in 2017 & it's not always because you grew to resent whatever you no longer like, you just grew out of it. That's the problem with fame, it sees an image of the past as the present & it forces people to be frauds.